Videography simply put is the art of creating a film. Similar to cinematography the main difference is that videography is exclusively made using digital video cameras or photographic cameras that have video capable features, whereas the art of cinematography predominantly utilises cameras that shoot on actual film stock like 16mm or 32mm (although in more recent times this has not always been the case). Another difference is that the team size to create cinematography is usually somewhere between 3-6 including the core film crew positions of Director of Photography, 1st Assistant Camera and 2nd Assistant Camera. In comparison, a videographer will usually work alone or occasionally in a team of 2, where one will be the lead videographer.
The concept of Wedding Videography first began when digital video cameras started becoming affordable to the general public around the mid 1990’s. Prior to this weddings were still filmed but these films were made with consumer film cameras that usually recorded to 8mm film and these videos were made by relatives rather than trained professionals.
2018 saw a record number of Videographers being hired to shoot Weddings across the UK. According to figures supplied by bridebook.com 16% of couples they surveyed booked a Videographer last year and this stat is forecast to rise for 2019 with more and more couples opting to use part of their wedding budget on capturing their day as a film.
Videography for many years has been overlooked in favour of its more popular cousin photography and whilst photography is still the more favourable option (the same study showed that 66% of couples booked a Photographer last year), videography has seen a meteoric rise since 2010 so much so that some couples are choosing to just have a videographer, viewing photography as some what ‘old hat’. Whilst this viewpoint is certainly in the minority (and not one the we would encourage at Creative Castle Productions), one thing that cannot be denied is that Videography services are certainly here to stay and will likely become more of a ‘must have’ than a ‘nice to have’ as the years move forward. This is likely a repercussion of the coming of age of instagram armed millennial brides and grooms who have grown up in a video centric world where the social media world demands videos of every life events and therefore priorities for booked wedding-day services have shifted with videography now being viewed as an increasingly more popular option.
If you’re interested in commissioning a videographer for your wedding or still not sure it’s worth considering, read on to find out more about what a wedding videographer actually is and more crucially does…
What a Wedding Videographer actually does?
A wedding videographer is a highly trained professional who is both a cameraman/woman and film editor as well as being in most cases a business owner. The job requires a great degree of skill because unlike many other video makers within filmmaking like the adverts or music videos industries, with weddings you only get one take, so a wedding videographer is almost always highly experienced within the field of event videography and editing before they move into the weddings industry.
A videographer will typically work a 10-12 hour day, usually beginning by filming the bridal preparations in the morning before moving on to the ceremony and then finally the reception, filming through to shortly after your first dance. The video they produce will compliment your photos provided by your photographer and allow you to gain the whole experience of the day for you to look back on and provide you gorgeous visual and audible memories of what is sure to be one of the happiest moments of your life.
Photography is wonderful and can capture moments and memories just as videography does, but it does not include the background sound of the day or have your ceremony and speeches recorded in perfect stereo. Nor does it give you a glimpse into how your guests celebrated your special day whilst you was meeting and greeting elsewhere. A good videographer will capture all of these moments throughout the day, the bride and her gals having fun in the morning prep, special readings from your friends, your heart felt vows, the hilarious speeches, the cake cutting, the first dance and the party that follows.
What are packages?
Most videographers create packages to make it easier for their clients to understand exactly what kind of film(s) they will get after the wedding. The most popular type of film videographers offer is the Highlight Film and usually this will exist on its own as a standalone package.
Other packages contain more than one film. A common package includes a highlight film along with a full length video of the ceremony. Sometimes videographers also include a full length video of the reception speeches too.
A premium package generally consists of a highlight film, a short cinematic film and full length films of both the ceremony and speeches.
Films Types – Explained
Highlight Film (3-5 min) – A highlight film as the name suggests is a film comprising the very best moments of your day. It is usually between 3-5 minutes lasting the length of one music track and is edited in a non-linear fashion which means that it will be edited creatively, not necessarily following the events of the day in order but instead crafted to show the stand-out memory defining highlights of the day.
Short Cinematic Film (15-25 min) – A short Cinematic Film, gives the videographer the opportunity to include so much more of the day which really helps to tell the story of your day. Due to this reason these films often take a more linear form, frequently including a portion of your vows, ceremony readings or reception speeches to help craft the tale of your love within the edit. The film will can sometimes begin with one of these elements before moving towards the more linear approach usually beginning with getting ready footage and then following the wedding journey with the ceremony and reception, ultimately finishing with the party at the end.
Full ceremony/reception speeches (30-90 min) – Many couples wish to remember the ceremony as it was in its entirety and the same goes for the reception speeches. Therefore many videographers offer full coverage of both of these events and will either sell them as individual films or package them with one or more of their other products. They are usually filmed with two cameras with one camera being locked off with a wide shot and the other camera being used to film close-up shots. These different views are then edited together and made into a film. These films will almost certainly have audio of the key individuals which will require being professionally miked up on the day. Don’t worry it doesn’t take long to attach a microphone to your garment and quite often the bride doesn’t require a microphone anyway as the audio from the grooms mic is generally sufficient. It is important that your videographer know who will be speaking before the day so that they can prepare the correct number of audio recorders and microphones. i.e. groom, registrar, guests with readings, and anyone making a speech.
Trailer/Teaser Film (45sec-1 min) – The best way of describing a teaser film is to show you a trailer for a movie. A teaser film is pretty much the same thing. It is specially designed to show you some of the amazing shots that were captured on the wedding day and this short edit should hopefully build up your excitement for the reveal of the actual film which will usually be released several weeks later. Crafted beautifully by your videographer while they continue to edit and create the final product the final teaser film is usually under one minute in length so that it can be shared on Instagram amongst other places.
Full-length documentary (30-90 min) – This type of film is more suited to the type of couple who would prefer to see their film play out in the exact order in which the events unfolded. This sort of film is less about creativity and story building and more about showing the day as it happened in true documentary style. It will usually contain the full ceremony and speeches within the film and therefore the final finished product will be much longer than other films mentioned in this list because the ceremony and speeches on there own can easily be 45-60 minutes in length. Due to the length, this option is the most like a true movie of your wedding but you may find it isn’t as emotional as the other options in this list. If you are interested in reliving the majority of your day, in a linear form this option is the one for you!
Extras or Add-ons – Many videographers will offer additional services, here are some of the popular options:
- Drone aerial coverage – Make sure it is a licensed drone pilot – with full insurance
- Raw footage – Unedited footage from your wedding day – many videographers do not supply this
- Love story – Similar to an engagement session, this footage is filmed before your wedding day, in clothes of your choice, which may include an interview with you as a couple as well as a lifestyle shoot.